Archies
Categories
Branding
Client
Project
Archies
Services
Branding Packaging
Year
2025
Archies has been a beloved name in gifting for decades, and our rebranding work brought that legacy into a fresh, contemporary visual identity. The project was rooted in celebrating heartfelt connection and the emotional depth behind every gift. We modernized the brand’s expression while preserving its warmth and sincerity, ensuring the identity resonates with both long-time patrons and a younger, digitally savvy audience.
Archies has been a beloved name in gifting for decades, and our rebranding work brought that legacy into a fresh, contemporary visual identity. The project was rooted in celebrating heartfelt connection and the emotional depth behind every gift. We modernized the brand’s expression while preserving its warmth and sincerity, ensuring the identity resonates with both long-time patrons and a younger, digitally savvy audience.
We developed a design language that balances elegance with clarity, transforming the brand’s look and feel into a cohesive system that works across digital platforms and physical applications. Refined typography, thoughtful use of color, and expressive visual elements were used to evoke joy, celebration, and meaningful moments. This fresh aesthetic strengthens Archies’ position as the go-to gifting destination for every occasion.
We developed a design language that balances elegance with clarity, transforming the brand’s look and feel into a cohesive system that works across digital platforms and physical applications. Refined typography, thoughtful use of color, and expressive visual elements were used to evoke joy, celebration, and meaningful moments. This fresh aesthetic strengthens Archies’ position as the go-to gifting destination for every occasion.
The new identity not only elevates the brand visually but also enhances customer experience by providing a unified and memorable presence across online touchpoints. The rebrand supports Archies’ evolution into a seamless, emotionally engaging gifting platform that honors its heritage while embracing future growth.
The new identity not only elevates the brand visually but also enhances customer experience by providing a unified and memorable presence across online touchpoints. The rebrand supports Archies’ evolution into a seamless, emotionally engaging gifting platform that honors its heritage while embracing future growth.
