Patchup
Categories
Branding
Client
Project
patchup
Services
Branding Packaging
Year
2025
The PatchUp brand was conceived to embody a sense of holistic care and approachable wellbeing. Our work began by understanding the emotional and functional needs of the audience, allowing us to craft a visual identity that feels supportive, optimistic, and trustworthy. The result is a brand language that conveys care without cliché, striking a balance between scientific credibility and human warmth.
The PatchUp brand was conceived to embody a sense of holistic care and approachable wellbeing. Our work began by understanding the emotional and functional needs of the audience, allowing us to craft a visual identity that feels supportive, optimistic, and trustworthy. The result is a brand language that conveys care without cliché, striking a balance between scientific credibility and human warmth.
We developed a design system rooted in simplicity, clarity, and purposeful expression. Thoughtful use of color, iconography, and calibrated typography creates a visual rhythm that feels uplifting and reassuring. This approach ensures that informational content remains easy to navigate while reinforcing the brand’s personality as a modern wellness partner.
We developed a design system rooted in simplicity, clarity, and purposeful expression. Thoughtful use of color, iconography, and calibrated typography creates a visual rhythm that feels uplifting and reassuring. This approach ensures that informational content remains easy to navigate while reinforcing the brand’s personality as a modern wellness partner.
The identity was designed to perform seamlessly across multiple touchpoints—from digital platforms to packaging and environmental graphics, ensuring a consistent and engaging brand experience. By combining structured design logic with approachable visual cues, the PatchUp system supports both educational communication and emotional connection, preparing the brand for meaningful long-term growth.
The identity was designed to perform seamlessly across multiple touchpoints—from digital platforms to packaging and environmental graphics, ensuring a consistent and engaging brand experience. By combining structured design logic with approachable visual cues, the PatchUp system supports both educational communication and emotional connection, preparing the brand for meaningful long-term growth.
